The “Love your library” loyalty card promotion is open to all library members. Regular users are encouraged to take a loyalty card. Each time they visit the library and borrow items their loyalty card will be stamped. When the customer has collected four stamps they receive a “borrow one get one free” voucher for a DVD, CD, video or talking book. Completed loyalty cards will also be entered into a monthly prize draw for a book token. The library member can then get a fresh “Love your library” card and start collecting more stamps.
The promotion was launched at the beginning of October 2006 and has continued due to its popularity.